Eira hair wrap · Buy 1, Get 1 Free: two for $39.See colors →

9 Reasons I Retired My Bath-Towel Turban After 60

Back view of a woman wearing the Pink Eira plush hair wrap, tucking the twisted tail under the soft loop

I didn't think a hair wrap could earn nine reasons. Then I started counting.

Mature woman in a soft robe holding a mug while wearing the Pink Eira wrap
Illustrative photo.

I'm 64.

My daughter gave me an Eira wrap last spring, and the bath towel has been back on the rail ever since.

Here's what changed.

1. Both hands are mine again

No more holding a towel on with one hand while I do my moisturizer with the other.

I do my face, get dressed and drink my coffee, and the wrap stays where I put it.

See the wrap →

2. Nothing to button

The little turbans with a button at the back always beat my fingers on cold mornings.

This one has no button and no clip: bend forward, twist the tail, slip it through the soft loop.

Three steps: the Pink Eira wrap laid flat, the tail twisted on a plain form, then tucked under the loop
Illustrative image. Lay it flat, twist the tail, tuck it under the loop.
See how it works →

3. It's shaped for a head

A bath towel is flat; my head is round.

Eira is a tapered hood that gathers my hair close, with a soft loop to hold the twist.

Get the shaped one →

4. It's soft where it touches

The inside is raised plush microfiber with little channels for the water.

It feels gentle on wet hair, and it does most of the work: dripping to damp while I get ready.

Close view of the raised plush microfiber channels on Eira
The raised plush, up close.
Feel the plush →

5. My neck is comfortable

My hair sits in one soft twist close to my head instead of a big towel bundle.

That's all I'll say about it, and it's enough.

See the wrap →

6. Don't confuse it with the old button turbans

My daughter noticed this one before I did.

It looks like the drugstore turbans, but it's one roomy size, there's nothing to fasten, and it's lined with that raised plush.

A folded bath towel, a plain button turban and the White Eira wrap side by side
Illustrative image. Bath towel, button turban, Eira.
Get the real Eira →

7. It goes in the washing machine

Cold and gentle, then air dry. Nothing precious about it.

Choose a color →

8. I keep two

A Pink and a Grey Eira wrap hanging on two bathroom hooks
Illustrative image. One on, one drying.

On wash days close together, yesterday's is still drying.

So there's one on my head and one on the hook.

Buy 1, Get 1 Free covers exactly that.

Get two for $39 →

9. It's the easiest gift I give

Blue, Grey, Pink or White.

My sister got the White one, and she rang to say she'd stopped using a bath towel.

The four-pack, four for $69, is my December shortcut.

Eira wraps in Blue, Grey, White and Pink side by side
Blue, Grey, White and Pink.
See the four-pack →

And from real Eira customers

Rated 4.6 out of 5, based on 179 reviews on the Eira product page

★★★★★
Very absorbent
This keeps my wet hair contained without pulling at my neck. I bought it for my best friend and it was a hit.
Grace E.
★★★★★
Stays on well
I can move around after showering without wet hair dripping everywhere. I bought it for my mom and it was a hit.
Amy P.
★★★★★
Great for wash day
I bought one for myself and came back for another as a gift. It keeps wet hair off my robe and shoulders.
Zoe E.
★★★★★
Better than a towel
Good size, soft feel, and easy to wash. I bought it for my travel bag and it was a hit.
Victoria T.

In short

  • Shaped hood, soft loop, raised plush microfiber
  • Nothing to button, both hands free
  • Machine wash cold on gentle
  • Two for $39 (one to wear, one drying) or four for $69 (to share)

Before you go: a straight answer on the offer

No ticking clock here. Just the honest situation:

The offer is on right now. Two for $39, or four for $69.

Offers change. We can't promise this one will still be here the next time you look.

Christmas is coming. If any of these are gifts, order early.

Luxgrove's current offer

This offer: Buy 1 Get 1 Free, or Buy 2 Get 2 Free. Pick two or four below.

Buy 1, Get 1 Free · Our pickTwo Eira wraps for $39One to wear, one drying.Get two for $39 →
Buy 2, Get 2 Free · Wash Day PackFour Eira wraps for $69Two to keep, two to give.Get four for $69 →
  • Tapered, shaped hood
  • Twist-and-secure soft loop, nothing fiddly to fasten
  • Raised plush microfiber
  • Machine wash cold on gentle, then air dry
  • Blue, Grey, Pink or White: mix and match on the next page

That works out at $19.50 a wrap in the pair, and $17.25 a wrap in the four.

Here's everything, in one place

  • Nine reasons, one wrap: Eira.
  • Buy 1, Get 1 Free: two for $39.
  • Buy 2, Get 2 Free: four for $69.

Why two or four?

Two so there's always a dry one ready; four if the women in your life deserve their own.

30-day money-back: every order is covered by Luxgrove's 30 Day Money Back policy, as shown on the product page.

Here's what to do next:

  1. Tap the button below.
  2. Choose two or four, and pick your colors.
  3. Your next wash day is a hands-free one.
Choose my colors →

P.S. Reason number ten is the one I didn't expect: I actually look forward to wash day now.

Get two for $39 →

Advertisement. A dramatised customer story from Luxgrove. Characters and events are dramatised. Individual results vary. Photos marked "Illustrative photo" do not show the narrator; images marked "Illustrative image" are generated product visuals; video clips show the product in use. Customer reviews are quoted word for word from the Eira product page; trims are marked with an ellipsis. Fit, comfort and drying time vary with hair length, thickness and routine. Eira helps take up excess water; it is not a hairdryer. Bundle prices as shown on the Luxgrove product page on 27 Oct 2026.

Eira · Two for $39Choose colors