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THE HAIR CARE EDIT PRODUCT REVIEW

7 REASONS

Woman wearing the dusty pink Eira hair wrap during her morning routine — The soft loop keeps Eira in place while you get on with your morning.

Let's be honest.

The bath towel turban has been quietly ruining your mornings for years.

It slips. It drips. It weighs a ton.

And if you've already tried a “hair towel” or two, you've probably decided they're all a bit of a gimmick.

Fair. Most of them are.

Here's why this one is worth a second look.

It actually stays on (yes, really)

Most hair towels fall apart within a minute because nothing is holding them except a tuck or a flimsy button.

The Eira wrap locks with one soft loop at the back.

Twist, fold, tuck, done.

Bend down for your shoes, pull on a sweater, do your whole face.

It doesn't budge.

The wrap stays secure while she moves through her routine.

It's not just a towel with a new name

A bath towel is a flat rectangle you're trying to keep on a round head.

Eira is shaped for your head, with a wide opening at the back and a tapered tail that gathers every strand.

That's why you get both hands back.

Skincare, coffee, outfit, emails. No holding, no re-tying.

Cream White Eira wrap showing its shaped hood and tapered tail — A shaped hood and tapered tail gather wet hair without the bulk of a bath towel.

See Eira's four colors →

There's no button to snap off

You know those cheap turban multipacks.

The button pops off in week one, and the rest go thin and crunchy after a few washes.

Eira closes with a soft fabric loop, not a button.

And the plush is thick and raised, not paper-thin.

One soft fabric loop replaces the usual button or clip.

It fits more hair than you'd think

If you've got long or thick hair, you've probably given up on turbans that barely cover your ends.

Eira's tapered shape is roomy and made to gather everyday hair lengths into one twist.

Is every head of hair different?

Of course, which is why there's a 30-day money-back guarantee if it isn't right for yours.

The roomy tapered tail gathers longer hair into one twist.

It's plush, not heavy

Thick and soft can sound bulky.

It isn't.

The raised plush channels give water somewhere to go, while your hair sits in a neat twist close to your head.

No bowling ball of wet terry cloth dragging on your neck.

Close view of the Eira wrap's raised plush microfiber channels

It works with your routine, not instead of it

Let's be clear: this isn't a magic hairdryer.

Eira takes up the excess water while you get on with your morning.

Then you style however you like, blow-dry, air-dry or diffuse.

And because there's no rubbing involved, your hair isn't getting roughed up while it's wet.

Use Eira first, then finish with your usual blow-dry, air-dry or diffuse routine.

Try the hands-free routine →

It's cheaper than it looks

$39 for a hair wrap can sound like a lot.

But if you wash your hair five times a week, that's around 250 uses a year.

That's about 15 cents a wash.

Compare that with buying another $9 multipack every few months because the last one fell apart.

And you're covered by a 30-day money-back guarantee, so it costs you nothing to find out.

Eira hair wraps in Mist Blue, Light Gray, Cream White and Dusty Pink

The verdict

It's a small swap.

But it's the kind you notice every single morning.

Pick yours before your next hair wash.

Luxgrove™ Eira

Your softer, hands-free hair routine

Choose from four calming colors, twist it into place and keep getting ready.

$39

Soft loop closure with no button or clip
One roomy, tapered size
30-day money-back guarantee

Try Eira risk-free

Secure checkout · 30-day money-back guarantee