Practical guide · 7 reasons
Stays Put, Feels Lighter, No Fiddly Buttons: 7 Reasons to Retire Your Old Towel Turban (No. 4 Matters If Your Hair Is Getting Finer)
The honest answers to the questions most women ask before they make the switch.
Most of us have wrapped our hair in a bath towel for as long as we can remember.
It's what our mothers did, and it's always been good enough.
So why change now?
Because if you've ever felt it slide off, drip down your back or weigh on your neck, you already know “good enough” isn't the same as comfortable.
Here are seven reasons a purpose-made hair wrap is worth the switch, and the honest answers to the questions most women ask first.
It stays put, unlike the towels and turbans you've tried
A bath towel slips because nothing holds it but a tuck.
The Eira wrap is held by one soft loop at the back of your head.
Once it's on, it stays on.
You can lean over the sink, get dressed and enjoy your coffee without it slipping.
No fiddly buttons or clips
Many turban towels close with a small button that can be awkward to fasten, especially on stiff or achy mornings.
Eira has no buttons, clips or elastic.
Bend forward, gently twist the tail and slip it through the soft loop.
That's all there is to it.
Bend forward
Twist the tail
Slip through the loop
Soft and plush, without the weight
It looks generously padded, so you might expect it to feel heavy.
It doesn't sit like a heavy towel.
Your hair rests in one soft twist close to your head, so there's no wet weight hanging off the back and pulling on your neck.
Gentle on fine or thinning hair
Wet hair needs a lighter touch, especially as it gets finer.
There's no rough rubbing, no heavy knot and no tug at the roots.
Just soft plush resting against your hair while it sheds its excess water.
Room for longer or thicker hair
If small turbans have never covered all your hair, you're not alone.
Eira has a roomy, tapered shape that gathers most everyday hair lengths into one neat twist.
Every head of hair is different, so if it doesn't suit yours, the 30-day money-back guarantee has you covered.
You can still use your hairdryer
Eira isn't meant to replace your usual routine.
It soaks up the excess water while you moisturize and dress.
Then you can let your hair air dry or finish with your hairdryer, whichever you prefer.
Either way, your hair won't be dripping wet by the time you reach for it.
Worth it, even if you already own plenty of towels
It's fair to wonder why you'd spend $39 when there's a stack of towels in the cupboard.
The difference is that a bath towel was made for your body, and Eira was made for your hair.
If you wash your hair four times a week, that's around 200 uses a year, or roughly 20 cents a wash.
It's machine washable on cold and gentle, so it's built to be used week after week.
And if you're not happy within 30 days, simply send it back for a refund.
A small change you'll notice every day
It's a simple thing.
But wrapping your hair should feel comfortable, not like a chore.
It also makes a lovely, useful gift for a sister, daughter or friend.
Luxgrove™ Eira
A lighter, more comfortable way to wrap wet hair
Choose from four calming colors and secure it with one soft, simple loop.
$39
- No fiddly button, clip or elastic
- Machine washable on cold and gentle
- 30-day money-back guarantee
Secure checkout · 30-day money-back guarantee