THE HAIR CARE EDIT READER STORY
A READER'S EXPERIENCE

A reader's story

After 40 Years of Heavy, Slipping Towel Turbans, My Daughter Showed Me the Little Trick That Finally Took the Weight Off My Neck

I didn't think anything could change such a small part of my day. I was wrong.

Mature woman in a soft robe holding a mug while wearing the dusty pink Eira wrap
One soft loop changed a small part of my morning that had bothered me for years.

I've washed my hair the same way my whole adult life.

Step out of the shower, bend over, wrap a bath towel around my head and twist it up.

And for just as long, I've put up with it.

The towel would start slipping before I'd even finished my moisturizer.

It was heavy, and by the time I'd sat down with my coffee my neck would be aching.

Cold drips would run down the back of my robe.

I'd end up holding it on with one hand, or giving up and letting my wet hair hang down my back.

I never thought much of it.

It's just a towel, isn't it?

I tried a few of those turban towels

A friend suggested the little turban towels with a button at the back.

They were too small for my hair.

The buttons were fiddly, and some mornings my fingers just didn't want to cooperate.

After a few washes, they went thin and stiff, and one lost its button altogether.

So it was back to the bath towel.

Then my daughter gave me one of these

She'd bought one for herself and thought I'd like it.

I'll admit I was skeptical.

It looked like a soft, plush hood with a long tail.

She showed me how it works.

Bend forward, place the wide part over the back of your head, gently twist the tail and slip it through a soft loop at the back.

No buttons.

No elastic.

Nothing fiddly at all.

Bend forward

Twist the tail

Slip through the loop

Bend forward, twist the tail and slip it through the soft loop.

The first thing I noticed was the weight

Or rather, that there wasn't any.

My hair sat in one soft twist close to my head, instead of hanging off it in a heavy, dripping lump.

My neck felt fine.

I moisturized, got dressed and had my coffee with both hands free.

It didn't slip once.

And there wasn't a single cold drip down my back.

It's also wonderfully soft, a raised plush that feels much gentler on my hair than an old bath towel.

“I moisturized, got dressed and had my coffee with both hands free.”
It stays close to the head while both hands stay free.

Why it works

It's called the Eira wrap, from a company called Luxgrove.

The idea is simple.

A bath towel is flat, and our heads are round, so it's always trying to unroll.

Eira is shaped to fit your head, and that little loop holds it in place until you take it off.

Close view of the soft raised plush microfiber channels on Eira
A raised plush surface rests softly against wet hair.

If this sounds like you

It's such a small thing.

But it's a small thing I do several times a week, and now it's comfortable instead of a nuisance.

I only wish I'd found it twenty years sooner.

See the Eira wrap →

One thing I'd warn you about

When I mentioned Eira to my friends, one of them looked on Amazon and found something that looked much the same for half the price.

It wasn't the same at all.

The fabric was thin, it was too small for her hair, and it had one of those fiddly little buttons.

Eira is only sold on the official Luxgrove website.

If it doesn't say Luxgrove, it isn't the soft, raised plush with the gentle loop at the back.

And you only get the 30-day money-back guarantee when you buy it direct.

Official Luxgrove Eira Plush Hair Drying Wrap in Cream White
Look for the official Luxgrove Eira wrap and its soft rear loop.

The questions I had, and the answers

Will it really stay on?

Yes. Once the tail is tucked through the loop, it stays put while you lean over the sink, get dressed and have your coffee.

Are there any buttons or clips?

None at all. It closes with a soft fabric loop, so there's nothing small or fiddly to fasten.

Will it be too heavy on my neck?

No. Your hair rests in one soft twist close to your head, so there's no heavy, wet weight hanging off the back.

Is it gentle enough for fine or thinning hair?

There's no rubbing, no tight knot and no tug at the roots. Just soft plush resting against your hair.

Will it fit longer or thicker hair?

It's one roomy size that suits most everyday hair lengths. If it doesn't suit yours, the 30-day guarantee has you covered.

Can I still use my hairdryer?

Of course. Eira soaks up the excess water, then you can air dry or finish with your hairdryer as you normally would.

How do I wash it?

Pop it in the machine on cold and gentle, then let it air dry.

What if it's not for me?

Send it back within 30 days for a full refund.

If you're tired of wrestling with a towel

Imagine your next hair wash.

You step out of the shower, bend forward, twist the tail and slip it through the loop.

That's it.

No heavy towel on your neck.

No cold drips down the back of your robe.

No holding it on with one hand.

Just a soft, comfortable wrap that stays where you put it while you get on with your morning.

Eira comes in four calming colors for $39, backed by a 30-day money-back guarantee.

It also makes a thoughtful, useful gift, which is exactly how I ended up with mine.

And with the 30-day money-back guarantee, there's really nothing to lose.

Eira hair wraps in four calming colors

Luxgrove™ Eira

A softer, simpler start to your morning

Choose from four calming colors. Twist the tail, slip it through the soft loop and get on with your day.

$39

  • No fiddly button, clip or elastic
  • Machine washable on cold and gentle
  • 30-day money-back guarantee
Choose my color

Secure checkout · 30-day money-back guarantee

P.S. I've since bought one for my sister too. Just make sure you order from the official Luxgrove site, not a lookalike, so you get the real thing and the guarantee.

Advertorial. This is a first-person marketing narrative based on the supplied campaign copy. Individual fit, comfort and drying time vary by hair length, thickness and routine. Eira helps take up excess water; it is not a hairdryer.

Privacy Policy · Terms of Service